Sophie Howard Reviews: Legit Amazon Course or Scam?

If you’re interested in the Amazon FBA business, you’ve likely heard of Sophie Howard. She’s known as the Amazon Selling Queen, and for good reason. Howard has made a name for herself as a successful Amazon seller and coach, with years of experience under her belt.

But with so many online courses and coaches out there teaching people how to create successful businesses on Amazon, it can be hard to know which ones are actually good. So, you may be wondering whether Sophie Howard is legit.

In this Sophie Howard review, I will be evaluating her credentials, her advice, and her results to see if she is someone you should trust with your finances.

Who is Sophie Howard?

Sophie Howard is an Amazon seller and business coach with over a decade of experience in the e-commerce niche. She is originally from the UK but now lives in New Zealand.

Sophie Howard

Sophie Howard’s Amazon journey began when she was looking for ways to supplement her income while raising her two children.

Howard started selling on Amazon in 2014 while taking care of her newborn baby at home. Within 18 months, she successfully built a 7-figure e-commerce business on Amazon with a team of virtual assistants, selling tea products.

She stumbled upon Amazon FBA and decided to give it a try. She started by selling tea products and quickly realized the potential of the platform.

She spent hours researching and learning about the Amazon marketplace and eventually built a successful business.

Howard’s success on Amazon didn’t come without challenges. She faced issues such as product sourcing, inventory management, and dealing with competitors. However, she persevered and was able to overcome these challenges with hard work and determination.

After successfully selling two FBA businesses, Howard now focuses on coaching other entrepreneurs on how to build successful Amazon businesses. She founded Aspiring Entrepreneurs, where she helps entrepreneurs find profitable products, build premium brands, and sell their online businesses.

Overall, Sophie Howard is a respected figure in the Amazon FBA community, with a proven track record of success. If you’re looking to start your own Amazon business, you may find her journey and expertise inspiring and helpful.

In 2016, Sophie published a book called Amazon Jetstream Income in which she talks about her experiences as a seller and teaches you how to launch a business.

Sophie Howard Amazon Businesses

She has sold two Amazon businesses and is working on another business as I write this.

When she first got into the world of ecommerce selling things on Amazon, she reportedly made $1.5 million in 18 months (gross).

She ran an Amazon e-store selling New Zealand wool products. Her main markets were America and Europe.

Since she didn’t know how the industry worked, she took an Amazon course for guidance. However, while the course instructed her to focus on one or two products she sold 400 products.

Sophie knew from her career working with startups that doing things at scale whenever possible was more effective than specializing especially when you start a new venture.

She was more successful than she could have ever imagined and managed to build a high-value business.

Inspired by her success, she launched two other Amazon e-stores. One of them sold organic loose-leaf tea and the other focused on incontinence products.

The private label system she used for her organic tea brand called “Higher Tea” was so successful, she was hand-picked to present its products at the Oscars in 2016.

She served her tea at a pre-Oscars event, just hours before the awards show.

Higher Tea

The store was acquired by a bigger company earning her a significant payday.

How did Sophie Howard manage to launch successful Amazon businesses raising two young children?

She said in an interview that she ran her businesses with the help of a team of virtual assistants from all over the world.

She even has a whole module from her Blue Sky Amazon course dedicated to the process of working with virtual assistants.

She said that her virtual assistants were tasked with handling an aspect of her operation, which includes handling inventory orders, stock-taking, Amazon shipments, pricing, supplier research, tech support, customer service, and design.

She outsourced the parts of her businesses that she could leaving her to just focus on the creative side of her business such as researching new products.

Sophie Howard believes that if you want to create a successful Amazon FBA business, you have to minimize office costs.

Sophie Howard Amazon FBA Courses

Sophie Howard offers Amazon FBA courses that cover various aspects of selling on Amazon. Her most popular course is the “Blue Sky Amazon” course, which teaches students how to find profitable products to sell on Amazon.

Sophie also offers programs like “Aspiring Entrepreneurs” and “Sell Global” together with her husband.

Sell Global teaches businesspeople in New Zealand how to sell on Amazon and Aspiring Entrepreneurs is where she talks about the logistics of running an online business.

Her advice and insights are widely respected in the Amazon community as she has the distinction of being one of the gurus teaching people how to make it in the ecommerce niche that has actually gone and done it.

Let’s take a look at her courses:

Blue Sky Amazon

The Blue Sky Amazon covers topics such as product research, sourcing, and launching a product on Amazon. It also gives students access to a private Facebook group where students can ask questions and get support from other members.

Sophie Howard

This FBA course is divided into 14 modules detailing the Amazon FBA company model. It’s organized into two courses, product university, and Amazon Navigator.

Product University

From our research, we found that Product University works best for students who already have some experience selling on Amazon.

The course covers topics such as scaling your business, building a team, and expanding into international markets.

It includes six modules that last for approximately 25 hours. Here is what they cover

Module 1: Foundation

Sophie talks about the fundamentals of getting into Amazon FBA.

Module 2: Product Selection Strategy

Sophie explains the process of product selection.

Module 3: Basics Of Sales Funnels

You are introduced to sales funnels, Canva, and launching a Facebook ad campaign.

To succeed on Amazon, you need to have a solid understanding of sales funnels and Amazon PPC.

A sales funnel is a series of steps that a customer takes from discovering your product to making a purchase.

You need to understand the different stages of the sales funnel so you can optimize your listings and advertising campaigns. Here are the four stages of a sales funnel:

  1. Awareness: The customer becomes aware of your product.
  2. Interest: The customer shows interest in your product.
  3. Decision: The customer decides to buy your product.
  4. Action: The customer takes action and makes a purchase.

To optimize your sales funnel, you need to make sure that your listings are optimized for each stage of the funnel. This means using the right keywords, having high-quality images, and providing clear and concise product descriptions.

Facebook is a powerful advertising platform that you can use to drive traffic to your Amazon listings. With Facebook ads, you can target specific audiences based on demographics, interests, and behaviors. This means that you can reach potential customers who are most likely to be interested in your product.

To set up a Facebook ad campaign, you need to create your ad, choose your targeting options, and set your budget. You can choose from different formats like images, videos, and carousel ads. It’s important to monitor your campaigns regularly and make adjustments as needed to optimize your results.

Sophie Howard gives you an understanding of sales funnels and Facebook ad campaigns, essential skills for succeeding on Amazon. By optimizing your listings and advertising campaigns, you can increase your sales and grow your business.

Module 4: Hiring Virtual Assistants

You learn the process of outsourcing and what to look for in an assistant.

Module 5: Selling On Amazon

Sophie walks you through the basics, such as registering a seller account, securing a license, and Amazon PPC.

Amazon PPC (pay-per-click) is a powerful advertising tool that can help you increase your sales and visibility on the platform. With Amazon PPC, you only pay when someone clicks on your ad. This means that you can get targeted traffic to your listings without spending a lot of money.

To set up an Amazon PPC campaign, you need to choose your keywords, set your budget, and create your ad.

You can choose from different ad formats like sponsored products, sponsored brands, and sponsored displays. It’s important to monitor your campaigns regularly and make adjustments as needed to optimize your results. Sophie Howard shows you how to go about this.

Module 6: Forgotten Product Sourcing Places

Sophie teaches you how to find product sources.

Amazon Navigator

It has eight modules with a program length of around nine hours.

After doing our research, we determined that Amazon Navigator is a more advanced program for experienced sellers who are looking to take their business to the next level.

The program includes 1-on-1 coaching with Sophie and her team, as well as access to exclusive resources and tools.

When you sign up for it, you get advanced product research techniques, strategies for finding high-profit low-competition products, listing optimization for maximum conversions, Amazon advertising strategies for scaling your business, building a brand that stands out from the competition, outsourcing, and automation to free up your time, and legal and accounting best practices for Amazon sellers

The program is tailored to your specific needs and goals, and Sophie and her team will work with you to create a customized plan for your business. Here are the modules:

Module 1: Welcome

Sophie shows new FBA vendors how to cultivate a positive mindset to cope with challenges.

Sophie walks you through the process of setting goals and trying to achieve them. She also covers FBA fundamentals like calculating product costs and registering a professional Amazon seller account.

Module 2: What You Don’t Know About Branding

Sophie shares the branding approach that she used to grow her businesses.

It goes beyond the basics of establishing a brand site and Facebook page.

She explained in an interview that branding is vital:

“Design has been really important, especially with the tea… the packaging is what’s got the tea noticed. Because you’re selling it online, customers can’t smell it or taste it – all you’ve got is something to look at. So I’ve spent a lot of money on branding-related things and not a lot on much else!”

She was talking about how branding had elevated her successful tea business.

Sophie Howard’s Proven Private Label System teaches you how to create your own brand of products and sell them on Amazon. This involves finding a product niche, sourcing products from manufacturers, and creating your own branding and packaging.

The benefits of using a private label system include:

  • Increased profit margins: When you create your own brand, you can charge more for your products than if you were selling generic products.
  • Brand recognition: If you create a successful brand, customers will recognize your products and be more likely to buy from you again.
  • Less competition: When you create your own brand, you’re not competing with other sellers who are selling the same generic products.

However, there are also risks involved with using a private label system. You need to make sure there is demand for your product, and you need to ensure your product is of high quality. You also need to be aware of the costs involved in creating your own brand, such as branding and packaging design, and marketing expenses.

Overall, using the Amazon Warehouse and Private Label System can be a profitable way to start an Amazon FBA business, but it’s important to do your research and understand the risks involved.

Module 3: Selecting Products That Sell in The Long Term

Sophie shows you exactly how she finds out long-term and unique goods from suppliers that are relatively unknown.

Module 4: Are Your Listings Pristine?

Sophie reveals how she builds a product listing that catches the interest of Amazon site visitors. She talks about keyword research, product descriptions, and how to create irresistible offers.

Keyword research is the process of finding the most relevant keywords for your product. This is important for both your listings and your advertising campaigns. You want to make sure that you’re targeting the right keywords so that your products show up in search results.

To do keyword research, you can use tools like Jungle Scout, Helium 10, or AMZScout. These tools will help you find the most relevant keywords for your product and give you insights into the search volume and competition.

Sophie insists on producing a product message that draws in the masses.

Module 5: Do Not Get Samples, Order The Entire Shipment

She talks about the most common problems with delivery and offers you remedies to get around them. She uncovers three efficient methods to ship your items to the Amazon warehouse.

Module 6: Promoting The Sh*T Out Of Your Product

Sophie reveals her five proven marketing methods to launch your products and seven key performance indicators to monitor sales performance.

She has a blueprint on how to create coupon codes. For example, Sophie advises you to limit the number of coupon codes and ensure the codes are concealed from the item listing.

Module 7: Maintaining Your Account

Sophie shows you how to create business reports from Seller Central, enhance customer assistance, process global payments, and ask for assistance from Amazon.

Seller Central is where you get your sales report, FBA business report, removal report, customer concessions report, payment report, and inventory report.

You need to monitor these metrics and numbers on a monthly or weekly basis. For instance, you need to understand the profit margins of your products and find the best-selling products under your membership.

Module 8: Scaling Beyond Amazon & Hiring Virtual Assistants

Sophie covers how you need to delegate several of the monotonous aspects of your business to focus on scaling up your company. She says that you should employ a few virtual assistants to save time.

Blue Sky Amazon FAQs

What is Sophie Howard’s Blue Sky Amazon?

Sophie Howard’s Amazon course is a comprehensive course that covers everything from finding profitable products to sourcing, launching, and scaling your Amazon business. The course includes video lessons, assignments, and access to a private Facebook group.

Is Blue Sky Amazon Legit

Yes, Blue Sky Amazon is legit. Sophie Howard has been featured in various media outlets and has a solid reputation in the Amazon FBA community.

Her course has helped many students launch successful Amazon businesses. However, like any course, it’s essential to do your own research and determine if it’s the right fit for you.

How Much is Sophie Howard’s Blue Sky Amazon?

The price of Sophie Howard’s Blue Sky Amazon course is $3,995 or 7 payments of $713. While this may seem expensive, it’s important to keep in mind that launching a successful Amazon business can be very lucrative.

Additionally, the course includes one-on-one coaching sessions with Sophie Howard herself.

How Do I Join Blue Sky Amazon?

If you’re interested in joining Sophie Howard’s Blue Sky Amazon course, you can do so by visiting her website. The course is available to anyone, regardless of their experience level.

Are There Coupon Codes For Blue Sky Amazon?

At the moment, we could not find any valid coupon codes for Sophie Howard’s Blue Sky Amazon course. However, it’s always worth checking back to see if any become available.

Is There A Blue Sky Amazon Discount

Sophie Howard occasionally offers discounts on her Blue Sky Amazon course. The best way to stay informed about any discounts is to sign up for her email list or follow her on social media.

Is Blue Sky Amazon A Good Course?

Sophie Howard’s Blue Sky Amazon course has helped many students launch successful Amazon businesses. Some of her students have even gone on to generate six-figure incomes.

However, it’s important to keep in mind that success is not guaranteed and that launching an Amazon business requires hard work and dedication.

What We Like About Blue Sky Amazon

Sophie’s Blue Sky Amazon Course is a step-by-step guide to selling on Amazon. This can help people who are new to the e-commerce platform and need to be guided as they are getting started.

The course walks you through everything from choosing the right products to listing to creating an effective shipping and fulfillment strategy.

Sophie provides you with a wealth of information on how to optimize your listings and drive traffic to your product pages.

If you are launching an Amazon business or simply want to improve the results of your existing seller account, this course is worth looking into.

What We Don’t Like About Blue Sky Amazon

Some users have argued that the course is quite expensive and they have a point because, at that price, it is out of reach for many people.

While the course offers a lot of valuable information, it is not a substitute for experience. You need to take time and effort to get up to speed and start seeing results. Sophie does not emphasize that enough and you may go into it with a false sense of what’s required of you.

Having said that, if you are willing to put in the time and effort, then Blue Sky Amazon Course can be a convenient way to learn more about selling on Amazon.

If you are looking for a shortcut or easy fix, then you will not find any use in taking the course.

However, if you want to build a successful Amazon business, then the Blue Sky Amazon Course can be helpful for learning more about this ever-changing e-commerce platform.

What People Are Saying About The Blue Sky Amazon Course

If you want to launch an Amazon FBA business and are thinking of enrolling in the Blue Sky Amazon course by Sophie Howard, you should find out what other people who’ve taken it have to say about it.

One place where you’ll find helpful reviews is on the independent review site, Trustpilot. Trustpilot’s Blue Sky Amazon page shows that the course has an average rating of 3.1 out of 5 stars.

Bluesky amazon Trustpilot Review

This course teaches aspiring entrepreneurs everything they need to know about starting and growing a thriving Amazon business.

Here are some of the reviews we grabbed from Trustpilot:

Blue Sky Amazon Review Blue Sky Amazon Review Blue Sky Amazon Review Blue Sky Amazon Review Blue Sky Amazon Review

She’s got close to 600 reviews that give her a rating of 4.5 stars out of 5.

Some people have said that some of these testimonials are not real.

A recent independent review found that some of Sophie Howard’s positive reviews were actually from Facebook friends or family members, implying that they may have been paid to flood independent sites with fake reviews.

Having said that, there are some negative reviews for the course:

Blue Sky Amazon Review Blue Sky Amazon Review Blue Sky Amazon Review Blue Sky Amazon Review

So, are Sophie Howard’s testimonials real or fake?

Unfortunately, we can’t definitively know the answer to that.

While there are some factors that suggest that some of the reviews may be fake, we can’t confirm this with 100% certainty.

The best that you can do is read through the reviews carefully because after going through a few of them, you’ll be able to tell who is truthful and who’s faking.

And after reading the reviews, what does that say about the course?

While many people have been successful in the lessons of using this course, others have not been impressed with Sophie Howard’s content and methods.

A common complaint among reviewers is that Blue Sky Amazon is not offering them much in the way of actionable advice.

Some people have felt overwhelmed by the volume of information and instructions provided by the course and have complained that there they are not being shown how to implement the strategies presented.

Others believe that this lack of direction is beneficial as it allows you to develop your own unique approach to building an Amazon business.

Overall, while some people are successful using this course, others find it lacking in terms of practical advice and support.

If you want to buy the Blue Sky Amazon course, do your research to determine whether it is the right fit for you.

If it is not going to work for you, find alternatives like Amazon Seller University.

Having said that, it is worth pointing out that Sophie Howard is one of the most popular instructors in the Amazon Sellers’ space, with over 6,000 students taking her course.

Sophie Howard Reviews

With so many online courses and coaches out there teaching you about Amazon, it can be hard to know which ones are worth investing in. That’s where Sophie Howard reviews come in.

Sophie Howard reviews can give you a better idea of what to expect from her courses and coaching services.

These reviews are written by people who have taken her courses or worked with her as a coach, so they can provide valuable insights into the quality of her teaching and coaching.

Some reviews may be positive, while others may be negative, so it’s important to read a range of reviews to get a balanced perspective.

For example, while some people praise her work and hail the impact of her courses, Sophie Howard has been accused of using black hat techniques to fast-track her success.

There is no concrete evidence that she has done anything bad but that hasn’t stopped her detractors from being suspicious and telling the world that she is unethical.

Despite the controversy surrounding her, Sophie Howard has been a successful Amazon FBA seller and her Blue Sky Amazon Course has received positive reviews from many of her students.

One reviewer, Philippa, said, “I joined Sophie’s course in August last year. And I have been through a hectic very quick journey. I’ve listed all across Europe and in the US. And my first shipment is on its way to the US at the moment.”

Another student, Josh, said, “Sophie’s course has been a game-changer for me. I’ve been able to find profitable products and launch them successfully on Amazon. I highly recommend this course to anyone looking to start an Amazon FBA business.”

Overall, Sophie Howard’s Blue Sky Amazon Course appears to be a comprehensive and valuable resource for anyone looking to start an Amazon FBA business. However, it’s important to keep in mind that success on Amazon FBA requires hard work, dedication, and a willingness to learn and adapt.

Ultimately, the goal of reading these reviews is to help you make an informed decision about whether or not to invest in Sophie Howard’s courses or coaching services.

One thing to keep in mind when reading Sophie Howard reviews is that everyone’s experience is different. What works for one person may not work for another, so it’s important to take reviews with a grain of salt.

That being said, reading reviews can still be a helpful way to get a sense of what to expect from Howard’s courses and coaching services. So if you’re considering investing in her programs, take some time to read Sophie Howard reviews and see what others have to say.

Is Sophie Howard Legit?

From what we found, Sophie Howard is legit.

Some people have questioned the legitimacy of her online courses but we found many reasons to believe that Sophie Howard is a legitimate influencer.

First, she has launched businesses that have been successful, the most notable ones being the ones she has sold for millions of dollars.

There’s one for selling incontinence products, one for selling New Zealand wool products to the US and Europe, and Higher Tea.

Sophie is also legit because she has been able to grow a large following.

For example, she has over 70,000 followers on Facebook:

Sophie Howard has over 70,000 followers on Facebook


And over 24,000 subscribers on YouTube.

Sophie Howard has over 24,000 subscribers on YouTube

She also took part in a “Masters of Wealth” event in 2020 that was hosted by Robert Kiyosaki and Tony Robbins among other influential guests.

Sophie was brought in to talk about selling on Amazon.

Sophie Howard took part in a "Masters of Wealth" event in 2020

Not that having a large following does not ensure that someone is legit.

It is not easy to amass a large number of followers on the internet without having something to offer, especially if you’re not already famous.

Therefore, we can say that Sophie has had something to show in order to build up her online presence and create engaging content that her audience enjoys.

Now, is Sophie Howard legit?

Yes, I think she is.

It, however, does not mean that her methods are guaranteed to work when setting up an Amazon FBA business.

Alternative Amazon FBA Courses By Other Sellers

While Sophie Howard’s Amazon FBA courses are popular, they are not the only courses available. There are many other FBA courses on the market, each with its own strengths and weaknesses.

Some popular FBA courses include:

  • Amazing Selling Machine
  • Proven Amazon Course
  • Marketplace Superheroes
  • Amazon Seller University

Let’s take a closer look at Amazon Seller University as an example:

Amazon Seller University

Amazon Seller University is a comprehensive training program that covers everything you need to know to start and grow your Amazon business. The course is designed for both beginners and experienced sellers, and it includes modules on product research, sourcing, listing optimization, advertising, and more.

The course is broken down into 12 modules, each with several video lessons and accompanying resources. Here’s a breakdown of what you can expect to learn in each module:

  1. Introduction to Amazon FBA
  2. Product Research
  3. Sourcing
  4. Shipping and Logistics
  5. Listing Optimization
  6. Product Launch Strategies
  7. Amazon Advertising
  8. Building Your Brand
  9. Scaling Your Business
  10. Outsourcing and Automation
  11. Legal and Accounting
  12. Mindset and Motivation

The course also includes access to a private Facebook group where you can connect with other students and get support.

When choosing an FBA course, it’s important to do your research and find a course that fits your needs and budget. Look for reviews and testimonials from other students to get an idea of the course’s effectiveness.

If you’re looking to learn how to sell on Amazon, Sophie Howard’s courses are a great place to start. However, there are many other FBA courses available, so be sure to do your research and find the course that’s right for you.


Is Sophie Howard worth the trouble?

Based on the research we conducted, it appears that Sophie Howard is a legitimate Amazon seller and online business coach.

She has years of experience in the field and has successfully started and sold two Amazon businesses, one for 7-figures.

If you’re just starting out on Amazon FBA and don’t have much experience, then Sophie’s course could be worth checking out.

However, there are mixed reviews about her courses. Some people have found them helpful and informative, while others have criticized the lack of organization and support.

It is important to note that her courses are also quite costly, which may not be feasible for everyone.

If you are considering taking one of Sophie Howard’s courses, do thorough research beforehand.

Look for reviews from a wide variety of sources and consider your own personal goals and budget. You can also reach out to others who have taken the course for their honest feedback.

Ultimately, you have to decide – it depends on your goals and the kind of guidance you’re looking for.

If you want a more personalized approach, then Sophie Howard might not be the right choice for you.

But if you’re just looking for general advice and guidance, then her course could be a great option.

Overall, while Sophie Howard appears to be a knowledgeable and successful Amazon seller, it is important to carefully evaluate her courses before investing in them.